"The new way to wash hair allows people to discover their hair for the first time – probably since childhood. And hair that is so dramatically transformed required us to rethink styling products to encourage hair to do what it wants to do, not force it."
"REVERIE is a beautiful day dream - multi-functional, mindfully created, botanical haircare handcrafted in California. Our clean, innovative formulas combine skincare methodology with haircare to achieve incredible results. We believe less is more and that haircare should repair problems, not mask them. Made for all humans, with all hair types."
"We make some of the most high-performance and clean products for hair, skin, cells and scalp in the world. But we’re doing a lot more than just that. Join us in a movement of positive, disruptive change where conscience meets style."
CULT + KING
"By moving from “big beauty” to the small, hands-on realm of our own clean formulations…by sustainably sourcing and meticulously processing the purest ingredients…by helping to educate beauty and wellness professionals and consumers on the hidden toxins in conventional hair care products…Innersense Organic Beauty began its caring path."
"Each product is formulated based on the most advanced green and clean chemistry principles, starting from the careful selection of each individual ingredient, evaluating its natural qualities, together with its environmental impact and its effectiveness."